Newsazenplay.comThe article highlights real-time data, analytics and personalization as tools for improving sportsbook retention. It also discusses prediction-market feeds and the use of user behavior, odds movements, player statistics and live-event data in sportsbook products.
Covered by New releases on AzenPlay.
Read the full story at the original publisher below.
Altenar argues that operators should connect retention, marketing and player-protection systems so customer data and risk signals can be assessed together. It also discusses AI applications for identifying betting preferences, declining engagement and potential gambling-harm indicators.
An industry report describes AI being integrated into routine iGaming operations, including analysis of device data, deposits and login behaviour. It also highlights the expansion of near-real-time regulatory data feeds and recommends controlled deployments with in-house data, model monitoring and…
Eilers & Krejcik Gaming testers rated Hard Rock Bet’s AI Insights feature more favorably than FanDuel’s AceAI tool. Hard Rock’s feature provides game previews covering betting trends, roster updates and player injuries, while FanDuel’s system supports conversational betting research and bet…