Newsazenplay.comA report examines how gambling operators use AI to analyse player behaviour and preferences for tailored content, services, and advertising. It also discusses potential responsible-gambling applications, including machine-learning models that use player-tracking data to identify patterns associated…
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A proposed federal class-action lawsuit alleges DraftKings used customer betting data and machine learning to identify users likely to respond to promotions and continue betting. The complaint cites an internal classification system that reportedly assessed customers’ promotional responsiveness…
Maine gambling regulators are monitoring DraftKings after reports alleged that AI and machine-learning tools were used to identify bettors likely to respond to incentives and remain active longer. DraftKings has denied using AI to target customers based on losses or indicators of problem gambling.
Gaming technology vendors at G2E demonstrated systems that combine player, device and session data to support segmentation and operational decisions. Examples included natural-language analysis of user-behaviour trends, session summaries and models that identify player groups based on visit…