Newsazenplay.comiGaming Business highlighted AI-assisted code and broader AI-driven transformation as major themes in its technology and innovation coverage. The outlet framed the shift as moving from cost reduction toward cost prevention in iGaming operations.
Covered by New releases on AzenPlay.
Read the full story at the original publisher below.
Sentient Studios said its live-casino technology lets operators deploy AI-powered dealers across live casino tables. The system is designed to scale table availability and customise dealer personas and branded environments for different player segments.
A casino-industry article says AI is being used to speed up campaign planning, data analysis, customer journey mapping, product requirements, copy development and early-stage creative work. The piece frames applied AI as a way to compress brand innovation cycles from months to days.
This report says DraftKings built a machine-learning model that used customer behaviour to generate an internal score for promotional targeting. It also says the system was used to automate large-scale promotions and that executives linked it to improved sportsbook margins.