Newsazenplay.comA casino-industry article says AI is being used to speed up campaign planning, data analysis, customer journey mapping, product requirements, copy development and early-stage creative work. The piece frames applied AI as a way to compress brand innovation cycles from months to days.
Covered by New releases on AzenPlay.
Read the full story at the original publisher below.
Sentient Studios said its live-casino technology lets operators deploy AI-powered dealers across live casino tables. The system is designed to scale table availability and customise dealer personas and branded environments for different player segments.
This report says DraftKings built a machine-learning model that used customer behaviour to generate an internal score for promotional targeting. It also says the system was used to automate large-scale promotions and that executives linked it to improved sportsbook margins.
This account said DraftKings' 2023 model used betting frequency, account-balance patterns and loss-to-wager ratios to estimate how much a customer would lose after a promotion. It also said the company directed large-scale promotional spending toward customers with the highest internal scores.