Newsazenplay.comAWS guidance architectures are being used to support real-time player analytics that combine session data with machine-learning models. The approach allows recommendations for games, bets and promotional offers to change during a customer session.
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A proposed class-action lawsuit alleges DraftKings used machine-learning tools to identify customers likely to respond to promotions and continue betting. The allegations follow reporting that the operator analyzed betting frequency, balances, losses, wagers and estimated likelihood of quitting.
Maine gambling regulators said they are monitoring how sports betting operators use AI following allegations that DraftKings analyzed betting histories to target promotional offers. Regulators in Massachusetts have also opened an investigation, while other states are considering restrictions on…
Michigan regulators are reviewing concerns about DraftKings’ reported use of AI and machine learning in promotions and its VIP program. The reports allege that player data and betting behavior were analyzed to identify customers for targeted offers.