Newsazenplay.comDraftKings is facing scrutiny in Massachusetts over reported use of AI to analyze betting behavior and tailor promotions. The company said it does not target customers based on losses or market to people based on indicators of potential problem gambling.
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A New York Times investigation reported that DraftKings used a machine-learning model to score online casino customers by expected losses per promotional dollar. The report also said the company personalized a large share of promotional spending with AI and shelved a separate responsible-gaming…
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