Newsazenplay.comA proposed class action alleges that DraftKings used a machine-learning model to score customers according to betting behaviour and direct additional promotional communications to selected users. DraftKings denied using AI to target customers based on losses or problem-gambling indicators and said…
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The article discusses using integrated sportsbook, casino, payments, analytics and retention tools to support player engagement. It presents data and analytics capabilities as part of an operator technology stack for improving retention.
EveryMatrix executives described data as central to developing more relevant products and understanding player behaviour across operator markets. The company said its platform combines sports and user data, with AI applications running on client data to identify player preferences and improve…
A New York Times investigation alleged that DraftKings used machine-learning models to identify customers likely to lose more money in response to promotional offers. DraftKings denied using AI to target customers based on losses and said its promotions are tailored to customer preferences.