Newsazenplay.comDraftKings and other online gambling companies are facing investigations and political scrutiny over the use of artificial intelligence and behavioural data in targeting customers. The inquiries include allegations that machine-learning systems identified customers likely to continue gambling and…
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Sportsbet is expanding a beta AI assistant that lets customers ask natural-language questions about sporting events and receive statistics, insights and suggested betting options. The tool initially covered racing and is being extended to other sports, with supporting information shown for…
New York has proposed restrictions on automated systems that use algorithmic profiling to personalise gambling promotions or suggest wagers. The proposal has drawn attention because operators increasingly use customer segmentation and behavioural data to target offers.
Louisiana regulators delayed DraftKings’ license renewal in part to investigate how the operator uses artificial intelligence and customer data. The inquiry follows scrutiny in several states and Congress concerning VIP programs and promotions directed at customers based on behavioral patterns.