Newsazenplay.comA reported DraftKings machine-learning model estimated how individual casino customers might respond to promotions, including projected additional wagering and losses. The report has renewed attention on how operators use behavioural data for customer retention, promotional targeting and…
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A New York Times investigation reported that DraftKings used a machine-learning model to score online casino customers by expected losses per promotional dollar. The report also said the company personalized a large share of promotional spending with AI and shelved a separate responsible-gaming…
SOFTSWISS executives said personalisation in product design and AI in engineering are changing how digital platforms operate at scale. The summit discussion tied these tools to broader platform development and cybersecurity themes.
Optimove said more than 60 startup iGaming operators had chosen its Ignite+ offering during its first 18 months. The package includes predictive analytics, professional services and a dedicated CRM specialist.