Newsazenplay.comA Yahoo video report summarized the New York Times investigation into DraftKings' use of AI to identify bettors likely to respond to promotions. The segment said the system appeared to focus promotional offers on customers whose play patterns suggested they were heavy losers.
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This report says DraftKings built a machine-learning model that used customer behaviour to generate an internal score for promotional targeting. It also says the system was used to automate large-scale promotions and that executives linked it to improved sportsbook margins.