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AI & data1 min read

DraftKings’ promotional AI scored bettors by addiction markers

This report says DraftKings built a machine-learning model that used customer behaviour to generate an internal score for promotional targeting. It also says the system was used to automate large-scale promotions and that executives linked it to improved sportsbook margins.

Covered by New releases on AzenPlay.

DraftKings’ promotional AI scored bettors by addiction markers

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