Newsazenplay.comReports described DraftKings using betting records and machine-learning models to identify customers with patterns of frequent play, account balances and losses, then target them with promotional advertising. The reports also said the operator had developed but sidelined a model intended to assign…
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Maine gambling regulators are monitoring DraftKings after reports alleged that AI and machine-learning tools were used to identify bettors likely to respond to incentives and remain active longer. DraftKings has denied using AI to target customers based on losses or indicators of problem gambling.
Maine’s gambling regulator is monitoring how sports betting operators use artificial intelligence to target promotional offers. The scrutiny follows allegations that DraftKings used machine learning to analyze wagering histories, while DraftKings denies targeting customers based on losses or…
A proposed class-action lawsuit alleges DraftKings used machine-learning tools to identify customers likely to respond to promotions and continue betting. The allegations follow reporting that the operator analyzed betting frequency, balances, losses, wagers and estimated likelihood of quitting.