Newsazenplay.comEveryMatrix executives described data as central to developing more relevant products and understanding player behaviour across operator markets. The company said its platform combines sports and user data, with AI applications running on client data to identify player preferences and improve…
Covered by New releases on AzenPlay.
Read the full story at the original publisher below.
The article discusses using integrated sportsbook, casino, payments, analytics and retention tools to support player engagement. It presents data and analytics capabilities as part of an operator technology stack for improving retention.
A New York Times investigation alleged that DraftKings used machine-learning models to identify customers likely to lose more money in response to promotional offers. DraftKings denied using AI to target customers based on losses and said its promotions are tailored to customer preferences.
A report examines allegations that DraftKings assigned customers an internal score estimating how strongly they would respond to promotional incentives. The company says it does not use AI to target customers based on losses or problem-gambling indicators, and the Massachusetts regulator has not…