Newsazenplay.comGaming technology vendors at G2E demonstrated systems that combine player, device and session data to support segmentation and operational decisions. Examples included natural-language analysis of user-behaviour trends, session summaries and models that identify player groups based on visit…
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A proposed federal class-action lawsuit alleges DraftKings used customer betting data and machine learning to identify users likely to respond to promotions and continue betting. The complaint cites an internal classification system that reportedly assessed customers’ promotional responsiveness…
Maine gambling regulators are monitoring DraftKings after reports alleged that AI and machine-learning tools were used to identify bettors likely to respond to incentives and remain active longer. DraftKings has denied using AI to target customers based on losses or indicators of problem gambling.
Maine’s gambling regulator is monitoring how sports betting operators use artificial intelligence to target promotional offers. The scrutiny follows allegations that DraftKings used machine learning to analyze wagering histories, while DraftKings denies targeting customers based on losses or…