Newsazenplay.comGaming Innovation Group announced a €12 million strategic investment in BetweenAI, a sports-betting analytics company focused on churn prediction and player personalisation. The platform analyses behavioural and betting data to recommend targeted interventions for operator customers.
Covered by New releases on AzenPlay.
Read the full story at the original publisher below.
A South African analysis says gambling operators are using AI to assess player behavior and preferences, enabling tailored content, services and advertising. It also discusses machine-learning models that use behavioral and monetary data to identify risk levels and support personalised…
ChatBet partnered with iSolutions to make AI-powered betting experiences available through WhatsApp, Telegram and web or app-based chat widgets. The arrangement is intended to allow sportsbook operators using iSolutions’ platform to offer betting interactions through conversational interfaces.
A proposed federal class-action lawsuit alleges DraftKings used customer betting data and machine learning to identify users likely to respond to promotions and continue betting. The complaint cites an internal classification system that reportedly assessed customers’ promotional responsiveness…