Newsazenplay.comGR8_TECH reported that artificial intelligence, faster technology and personalisation were prominent themes in discussions with gaming operators and industry experts. It said operators are using AI in CRM, while future applications are expected to include segmentation across casino and sportsbook…
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Future Anthem made its casino Content Recommendations module available to EveryMatrix clients. The expansion builds on an existing collaboration involving the supplier’s real-time personalisation technology.
The report describes how online casino platforms can use machine learning to recommend games based on browsing, selection and interaction patterns. It also discusses AI applications in customer support, anomaly detection and the analysis of betting behavior for indicators associated with elevated…
Sporting Risk has partnered with Betfred to provide predictive sports analytics and player-centric betting content. Betfred has integrated Sporting Risk’s pre-match and in-play BetBuilder markets, player props, and match and team statistics.