Newsazenplay.comIndustry commentary described operators using behavioral data, algorithms and connected product systems to tailor player experiences. A cited survey found that 61% of participating iGaming organizations had deployed generative technology for player personalisation, with applications including…
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A New York Times investigation reported that DraftKings used a machine-learning model to score online casino customers by expected losses per promotional dollar. The report also said the company personalized a large share of promotional spending with AI and shelved a separate responsible-gaming…
SOFTSWISS executives said personalisation in product design and AI in engineering are changing how digital platforms operate at scale. The summit discussion tied these tools to broader platform development and cybersecurity themes.
Optimove said more than 60 startup iGaming operators had chosen its Ignite+ offering during its first 18 months. The package includes predictive analytics, professional services and a dedicated CRM specialist.