Newsazenplay.comThe Massachusetts Gaming Commission sent licensed sports betting operators questions about their use of artificial intelligence in marketing, promotions, customer engagement and risk assessment. The inquiry asks how betting behavior, deposits, wager sizes, losses and other player data influence…
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The Massachusetts Gaming Commission asked each licensed sports betting operator to explain how artificial intelligence is used in marketing and customer assessment. Operators must detail the player information used to determine the timing, content and frequency of individualized marketing.
New York regulators advanced measures that would prohibit gambling licensees from using AI and automated tools to tailor promotions or recommend products using customer data. The proposals would also bar sportsbooks from suggesting specific bets based on betting history.
The New York State Gaming Commission outlined measures to restrict AI and customer profiling in personalized sportsbook promotions. The proposals also address suggested wagers, detection of risky gambling behavior, and data sharing across operators.