Newsazenplay.comMassachusetts regulators are seeking information on how sportsbooks use algorithms, customer data and machine learning in promotions and customer outreach. Operators must explain the role of human oversight and how factors such as betting frequency and win-loss records influence marketing.
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The Massachusetts Gaming Commission sent licensed sports betting operators questions about their use of artificial intelligence in marketing, promotions, customer engagement and risk assessment. The inquiry asks how betting behavior, deposits, wager sizes, losses and other player data influence…
The Massachusetts Gaming Commission asked each licensed sports betting operator to explain how artificial intelligence is used in marketing and customer assessment. Operators must detail the player information used to determine the timing, content and frequency of individualized marketing.
Amelco launched Amplify, an AI development platform for betting and lottery operators. It connects sportsbook, iGaming, player-account and wallet systems with tools that generate, test and prepare software changes for operator review.