Newsazenplay.comMeridian said its platform analyzes betting activity, gameplay patterns, session frequency and user interactions to generate personalized recommendations. Its stated systems include recommendations for sports events, bets and online casino games.
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Maine’s gambling regulator is monitoring how sports betting operators use artificial intelligence to target promotional offers. The scrutiny follows allegations that DraftKings used machine learning to analyze wagering histories, while DraftKings denies targeting customers based on losses or…
A proposed class-action lawsuit alleges DraftKings used machine-learning tools to identify customers likely to respond to promotions and continue betting. The allegations follow reporting that the operator analyzed betting frequency, balances, losses, wagers and estimated likelihood of quitting.
Altenar identified conversational AI, real-time sports data and machine-learning-driven market creation as emerging sportsbook technologies. The company also described player tagging, behavior-based content selection and machine-learning checks for unusual deposit activity as examples of operator…