Newsazenplay.comNew York gaming regulators advanced proposals that would restrict sportsbooks and their vendors from using AI, machine learning or algorithmic profiling to personalise betting promotions and wager recommendations. The measures are intended to address concerns about using player data to target…
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The Massachusetts Gaming Commission sent licensed sports betting operators questions about their use of artificial intelligence in marketing, promotions, customer engagement and risk assessment. The inquiry asks how betting behavior, deposits, wager sizes, losses and other player data influence…
The Massachusetts Gaming Commission asked each licensed sports betting operator to explain how artificial intelligence is used in marketing and customer assessment. Operators must detail the player information used to determine the timing, content and frequency of individualized marketing.
New York regulators advanced measures that would prohibit gambling licensees from using AI and automated tools to tailor promotions or recommend products using customer data. The proposals would also bar sportsbooks from suggesting specific bets based on betting history.