Newsazenplay.comRegulators in New York and Massachusetts began seeking greater transparency into how sportsbooks use AI and customer data. The scrutiny focuses on whether behavioral models identify losing bettors and use wagering patterns to tailor promotions, odds or other product experiences.
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The Massachusetts Gaming Commission ordered the state’s licensed mobile sportsbooks to disclose how they use AI, machine learning, and automated decision systems. The review covers marketing, promotions, customer engagement, behavioral targeting, responsible-gaming controls, data inputs, and the…
New York regulators unanimously approved a proposal that would restrict sportsbooks from using AI, machine learning, or generative systems to personalize promotions, odds, limits, messages, product recommendations, and wagering suggestions. The proposal would also prohibit systems designed to…
The Massachusetts Gaming Commission asked all seven licensed mobile sportsbook operators to explain how they use AI, machine learning, predictive analytics, profiling, and automated decision-making in promotions. The inquiry examines whether betting activity, deposits, losses, or other account data…