Newsazenplay.comNew York regulators unanimously approved a proposal that would restrict sportsbooks from using AI, machine learning, or generative systems to personalize promotions, odds, limits, messages, product recommendations, and wagering suggestions. The proposal would also prohibit systems designed to…
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The Massachusetts Gaming Commission asked all seven licensed mobile sportsbook operators to explain how they use AI, machine learning, predictive analytics, profiling, and automated decision-making in promotions. The inquiry examines whether betting activity, deposits, losses, or other account data…
Massachusetts regulators asked licensed sports betting operators to explain how artificial intelligence and machine learning influence marketing, promotions and customer engagement. The inquiry covers the customer data used, including betting frequency, deposits, withdrawals, winnings and losses…
The Massachusetts Gaming Commission gave the state’s seven mobile sportsbook operators until November 3 to respond to questions about AI and automated tools. The questions address whether recent betting, losses, deposits or other activity can trigger targeted promotions, including for customers…