Newsazenplay.comNew York gaming officials proposed rules that would bar sportsbooks from using artificial intelligence to customise bonuses or wagers. The move follows reporting about data-driven promotional targeting and broader concerns over how operators use customer behaviour to influence betting.
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A gambling-industry trends report said operators are increasingly using AI and behavioural data to identify early signs of risky play. It highlighted tools that analyse player behaviour or provide personalised feedback on gambling-related decision patterns.
The article discusses using integrated sportsbook, casino, payments, analytics and retention tools to support player engagement. It presents data and analytics capabilities as part of an operator technology stack for improving retention.
EveryMatrix executives described data as central to developing more relevant products and understanding player behaviour across operator markets. The company said its platform combines sports and user data, with AI applications running on client data to identify player preferences and improve…