Newsazenplay.comNew York regulators proposed limiting the use of AI and customer profiling to tailor betting promotions or recommend wagers. The same package would require mobile sportsbooks to identify, contact and potentially close accounts belonging to customers showing specified signs of gambling-related risk.
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New York regulators advanced measures that would prohibit gambling licensees from using AI and automated tools to tailor promotions or recommend products using customer data. The proposals would also bar sportsbooks from suggesting specific bets based on betting history.
The New York State Gaming Commission outlined measures to restrict AI and customer profiling in personalized sportsbook promotions. The proposals also address suggested wagers, detection of risky gambling behavior, and data sharing across operators.
New York regulators advanced rules covering AI, machine learning, algorithmic profiling and automated decision systems used by mobile sportsbooks. The proposal would restrict personalized promotions, odds, betting limits, messages and wager recommendations, while also requiring operators to…