Newsazenplay.comThe New York State Gaming Commission advanced a proposal restricting sportsbooks and their vendors from using AI and automated systems to personalise promotions, odds, betting limits, messages and product recommendations. Regulators also urged operators to develop a shared system for identifying…
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A gambling-industry trends report said operators are increasingly using AI and behavioural data to identify early signs of risky play. It highlighted tools that analyse player behaviour or provide personalised feedback on gambling-related decision patterns.
The article discusses using integrated sportsbook, casino, payments, analytics and retention tools to support player engagement. It presents data and analytics capabilities as part of an operator technology stack for improving retention.
EveryMatrix executives described data as central to developing more relevant products and understanding player behaviour across operator markets. The company said its platform combines sports and user data, with AI applications running on client data to identify player preferences and improve…