Newsazenplay.comOptimove said more than 60 startup iGaming operators had chosen its Ignite+ offering during its first 18 months. The package includes predictive analytics, professional services and a dedicated CRM specialist.
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A New York Times investigation reported that DraftKings used a machine-learning model to score online casino customers by expected losses per promotional dollar. The report also said the company personalized a large share of promotional spending with AI and shelved a separate responsible-gaming…
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