Newsazenplay.comSOFTSWISS introduced Back Office AI Workflow within its casino platform to let operators perform supported tasks through natural-language chat. Functions include building player segments, configuring tournaments and bonuses, managing game lobbies, preparing CMS content, and retrieving permitted…
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Sportsbet is expanding a beta AI assistant that lets customers ask natural-language questions about sporting events and receive statistics, insights and suggested betting options. The tool initially covered racing and is being extended to other sports, with supporting information shown for…
New York has proposed restrictions on automated systems that use algorithmic profiling to personalise gambling promotions or suggest wagers. The proposal has drawn attention because operators increasingly use customer segmentation and behavioural data to target offers.
A panel at SBC Lisbon discussed how operators can personalise content, offers and communications using joined-up player and product data. Speakers said fragmented sportsbook, casino and supplier systems make individual-level personalisation difficult without stronger backend data infrastructure.