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AI & data1 min read

Sportsbooks Leaning Into AI to Entice, Retain Customers

Bet365, FanDuel and Hard Rock are using AI features to provide game insights, betting trends, injury information and wager-building assistance. The article reports mixed user reactions to FanDuel’s conversational AceAI, while Hard Rock’s AI insights received stronger feedback in app testing.

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Sportsbooks Leaning Into AI to Entice, Retain Customers

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