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iGaming regulation1 min read

UK ASA censures gambling affiliate ad shown to self-exclusion searcher

The Advertising Standards Authority ruled that Optival’s affiliate advertisement was irresponsibly targeted after appearing in response to a search for self-exclusion bookmakers. The regulator said the advertiser’s automated matching and negative-keyword controls did not adequately protect…

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UK ASA censures gambling affiliate ad shown to self-exclusion searcher

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