Newsazenplay.comYahoo Sports agreed a partnership with Better Collective to expand its sports betting features and coverage. The arrangement will integrate Better Collective’s Playbook tool and end BetMGM’s role as Yahoo’s exclusive betting partner.
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New York regulators are considering restrictions on operators’ use of AI and automated systems to personalize promotions, bonuses, odds, limits, messages, product recommendations, wagers, or stake amounts using individual customer data. The proposals would also require operators to inventory…
New Jersey introduced mandatory data-driven responsible-gambling requirements for online casino and sports betting operators. Operators must use player activity data to identify potential problem gambling, following scrutiny of personalised marketing directed at a high-value bettor.
Playtech’s BetBuddy was highlighted as a machine-learning system that analyses player patterns to predict escalation and support earlier interventions. The discussion also covered using player age, demographics and behavioural data to tailor responsible-gambling messages.