Newsazenplay.comA casino-operations article says AI is improving productivity and customer experience through tailored marketing, player engagement, fraud detection and security workflows. It also says virtual assistants can answer account questions and suggest game options based on player preferences.
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AI & dataCevro says online casinos can shift spending from acquisition to retention by automating high-volume support tasks such as password resets, verification, deposit issues and bonus questions. The company also says its stack integrates with back-office, helpdesk, KYC and payment systems and can be…
European Gaming Industry News reported that iGaming operators can now access CRM automation, hyper-personalisation and engagement tools designed to maximise player lifetime value. The item points to continued investment in data-driven personalisation and retention technology across the sector.
AI & dataThe article says regulators in the UK, the Netherlands and several US states have recently mandated or strongly encouraged machine learning systems to detect at-risk player behaviour in real time. It describes these tools as systems that monitor stake sizes, session length and deposit patterns…