Newsazenplay.comDraftKings told lawmakers it sent one customer a personalised video featuring New York Knicks player Miles McBride. The operator said it uses data science and machine learning to direct promotions according to customer preferences, but not generative or agentic AI for that purpose.
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Blask launched Ask Blask, a conversational AI assistant that lets users query its dataset covering more than 5,000 operators and brands across over 140 countries. The service returns market, competitor and game-performance information in natural language and identifies the data used.
Future Anthem made its casino Content Recommendations module available to EveryMatrix clients. The expansion builds on an existing collaboration involving the supplier’s real-time personalisation technology.
GR8_TECH reported that artificial intelligence, faster technology and personalisation were prominent themes in discussions with gaming operators and industry experts. It said operators are using AI in CRM, while future applications are expected to include segmentation across casino and sportsbook…