Newsazenplay.comEuropean Gaming Industry News reported that iGaming operators can now access CRM automation, hyper-personalisation and engagement tools designed to maximise player lifetime value. The item points to continued investment in data-driven personalisation and retention technology across the sector.
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AI & dataThe article says regulators in the UK, the Netherlands and several US states have recently mandated or strongly encouraged machine learning systems to detect at-risk player behaviour in real time. It describes these tools as systems that monitor stake sizes, session length and deposit patterns…
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