Newsazenplay.comThe Massachusetts Gaming Commission is seeking information about how sportsbooks use AI in marketing, including customer targeting, promotional parameters and oversight procedures. The inquiry follows allegations concerning the use of betting data to target customers with promotional offers.
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The Massachusetts Gaming Commission ordered the state’s licensed mobile sportsbooks to disclose how they use AI, machine learning, and automated decision systems. The review covers marketing, promotions, customer engagement, behavioral targeting, responsible-gaming controls, data inputs, and the…
New York regulators unanimously approved a proposal that would restrict sportsbooks from using AI, machine learning, or generative systems to personalize promotions, odds, limits, messages, product recommendations, and wagering suggestions. The proposal would also prohibit systems designed to…
The Massachusetts Gaming Commission asked all seven licensed mobile sportsbook operators to explain how they use AI, machine learning, predictive analytics, profiling, and automated decision-making in promotions. The inquiry examines whether betting activity, deposits, losses, or other account data…