Newsazenplay.comNew York regulators advanced proposals restricting sportsbooks from using AI, algorithmic profiling and automated decision-making to personalise promotions, betting recommendations and other customer-facing offers. A separate proposal would require operators to identify potentially at-risk bettors…
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New Jersey introduced mandatory data-driven responsible-gambling requirements for online casino and sports betting operators. Operators must use player activity data to identify potential problem gambling, following scrutiny of personalised marketing directed at a high-value bettor.
Playtech’s BetBuddy was highlighted as a machine-learning system that analyses player patterns to predict escalation and support earlier interventions. The discussion also covered using player age, demographics and behavioural data to tailor responsible-gambling messages.
Optimove said its AI decisioning agents are being used by iGaming and sports betting marketers to support onboarding, reactivation, retention and revenue activities. The company described the systems as automating audience and content decisions for player communications.