Newsazenplay.comOptimove reported customer results from its AI marketing suite, including campaigns aimed at reactivating players, onboarding new customers and reducing churn. The company said operators used automated decisioning, real-time triggers and audience tools across millions of customer records, while…
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New York regulators proposed limits on sportsbooks’ use of AI and algorithmic profiling to personalize promotions, offers, odds, messages, recommendations and betting suggestions. The regulator also urged operators to develop a system for sharing information about bettors showing signs of problem…
The Massachusetts Gaming Commission ordered the state’s licensed mobile sportsbooks to disclose how they use AI, machine learning, and automated decision systems. The review covers marketing, promotions, customer engagement, behavioral targeting, responsible-gaming controls, data inputs, and the…
New York regulators unanimously approved a proposal that would restrict sportsbooks from using AI, machine learning, or generative systems to personalize promotions, odds, limits, messages, product recommendations, and wagering suggestions. The proposal would also prohibit systems designed to…