Newsazenplay.comSoft2Bet’s platform combines player-account data, segmentation, CRM, personalisation and cohort reporting across casino and sportsbook products. Its tools allow operators to vary content and timing by factors such as sport, league, game genre, device and time of day.
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Future Anthem made its casino Content Recommendations module available to EveryMatrix clients. The expansion builds on an existing collaboration involving the supplier’s real-time personalisation technology.
GR8_TECH reported that artificial intelligence, faster technology and personalisation were prominent themes in discussions with gaming operators and industry experts. It said operators are using AI in CRM, while future applications are expected to include segmentation across casino and sportsbook…
The report describes how online casino platforms can use machine learning to recommend games based on browsing, selection and interaction patterns. It also discusses AI applications in customer support, anomaly detection and the analysis of betting behavior for indicators associated with elevated…