Newsazenplay.comLSports described how sportsbooks can tailor events, markets, promotions and recommendations using betting history, preferred sports and league interests. The company linked personalisation to customer retention tools such as loyalty programmes, CRM automation and real-time analytics.
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Altenar argues that operators should connect retention, marketing and player-protection systems so customer data and risk signals can be assessed together. It also discusses AI applications for identifying betting preferences, declining engagement and potential gambling-harm indicators.
Bet365, FanDuel and Hard Rock are using AI features to provide game insights, betting trends, injury information and wager-building assistance. The article reports mixed user reactions to FanDuel’s conversational AceAI, while Hard Rock’s AI insights received stronger feedback in app testing.
LSports examines the role of sports-data analytics platforms in betting, including the processing of player statistics, match results, odds movements and user behaviour. It also discusses retention systems that combine personalisation, CRM automation and real-time analytics.