Newsazenplay.comAt G2E 2026, sportsbook technology providers presented AI tools for identifying coverage gaps, monitoring margin changes and supporting trader decisions. The discussion also addressed the limited use of dynamic machine learning in sportsbook personalisation and the opportunity to analyse broader…
Covered by New releases on AzenPlay.
Read the full story at the original publisher below.
SOFTSWISS introduced Back Office AI Workflow within its casino platform to let operators perform supported tasks through natural-language chat. Functions include building player segments, configuring tournaments and bonuses, managing game lobbies, preparing CMS content, and retrieving permitted…
Bragg Gaming Group announced a strategic partnership with Golden Whale Productions, an iGaming data-science company. The announcement was reported as part of Bragg’s move toward an AI-focused technology strategy, although the available report did not provide further operational details.
Slotegrator said AI can help online casino operators organize KYC, player activity and on-site behavior data into usable player segments. The company identified player analytics and differentiated promotions as key applications for the technology.